Comparison Guide
Updated November 2025

Wrapi vs ON24
Which Platform is Right for You?

An honest comparison to help you choose the best webcasting platform for your AV company or event production needs.

Save 90%+ vs ON24's $38K median annual cost

No credit card required • All features included from $1.00/attendee

Feature Comparison

See how the platforms stack up side by side

Pricing

Pricing Model
Wrapi:From $1.00/attendee
ON24:$10,000+/year
Median Annual Cost
Wrapi:Pay as you go
ON24:$38,750/year
Monthly Fees
Wrapi:$0
ON24:
Pay Only for Usage
Wrapi:
ON24:
No Annual Contract
Wrapi:
ON24:

Core Features

Live Streaming
Wrapi:
ON24:
Live Chat
Wrapi:
ON24:
Q&A Management
Wrapi:
ON24:
Live Polling
Wrapi:
ON24:
Breakout Rooms
Wrapi:
ON24:
Engagement Tools
Wrapi:
ON24:20+

Integrations

CRM Integrations
Wrapi:Zapier, webhooks
ON24:30+
Marketing Automation
Wrapi:
ON24:
AI Content Generation
Wrapi:
ON24:
Lead Scoring
Wrapi:
ON24:

Team & Control

Producer Control Room
Wrapi:
ON24:
Multi-User Access
Wrapi:
ON24:
Role-Based Permissions
Wrapi:
ON24:
Team Chat (Internal)
Wrapi:
ON24:

Technical

Self-Serve Setup
Wrapi:
ON24:
Setup Time
Wrapi:15 minutes
ON24:Weeks
Learning Curve
Wrapi:Minimal
ON24:Steep

* Feature comparison based on publicly available information. Last updated November 2025.

Which Platform is Right for You?

Both platforms have their strengths. Here's an honest assessment to help you decide.

W

Choose Wrapi if...

  • You want 90%+ cost savings vs ON24's $10K+ minimum (median $38K/year)
  • You prefer self-serve setup in minutes over sales calls and onboarding
  • You need core streaming features without marketing automation bloat
  • You want flexible commitment without annual contracts
  • You value simplicity over complex learning curves
  • You run fewer than daily webinars and want pay-as-you-go pricing
O

Consider ON24 if...

  • You need deep marketing automation integrations (Salesforce, Marketo, Eloqua)
  • You run high-volume webinar programs needing AI-generated content
  • You require segment personalization and account-level analytics
  • You have $40K+ annual budget for webinar-specific tooling
  • You prioritize lead scoring and first-party engagement data

Ready to See Wrapi in Action?

Try Wrapi free with no credit card required. See why AV professionals are switching to pay-per-attendee pricing.

From $1.00 per attendee
No monthly fees
All features included